Bag Borrow or Steal, the Seattle startup that rents high-end designer bags from Chanel, Gucci, Prada and others, is getting a huge marketing boost when "Sex and The City" the movie hits theaters in May. The online retailer not only gets a mention in the film, today it launched their special "Sex and The City" online shop where customers can buy accessories inspired by Carrie, Charlotte, Miranda and Samatha. BBS is also hosting a "Sex and the City Style Profile" contest on YouTube and a "Sex and the City Purse-onality" sweepstakes, where winners get a trip for two to the movie's premiere in New York. (Via John Cook's Venture Blog)