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Seattle's new slogan is... metronatural Bookmark and Share

3:24 PM Fri, Oct 20, 2006 |

After one year and a cost of $200,000, The Seattle Convention and Visitors Bureau has selected "metronatural" as the city's new slogan. It was designed to encompass Seattle's "rare and uniquely marketable combination of urban and outdoor experiences." So what do you think? Is metronatural a good choice? If not, what slogan would you suggest?



230 Comments

Nick said:

Do I think "metronatural" is a good slogan? NO! First of all, why did it take 200,000 dollars to come up with a slogan a teenager could produce! I guess if the idea is to make Seattle sound hip and trendy, so be it. You want a slogan, here ya go..... "Seattle, more than just coffee" now wheres my 200 grand!

Chris said:

Pretty lame if you ask me. I hope we didn't pay that teen $200 grand for that slogan. Sounds as bad as "SAY WA".

Ryan said:

The new slogan "metronatural" is, frankly, strange and embarrassing. Way too similar to the phrase "metrosexual" which I wouldn't want anyone to say to describe me or my city!

brenda said:

I do not like the name! Seattle is so much more than "metronatural? Does not click and does not sound "natural"

Have the readers and people of seattle write in what they can come up with. Who would pay that much money for something that the people can come up with???? TOO CORNY.

Kat said:

Good grief! What was wrong with Emerald City?

Tom Brooke said:

I think it would be a better slogan for sexual orientation than for a city! It's terrible!

Rodney said:

For $200,000? Come on give us a break!

Mariah said:

Neither clever nor catchy. Not memorable or anything that would make visitors want to come to the city. We can do better.

john said:

Just plain stupid! Want to drive away the tourists? Keep coming up with these stupid names. The Emerald City is Seattle. Leave it alone. Here's one that makes sense, "Seattle". Now give me my money!

Brian Boad said:

Terrible Slogan.... $200,000 to come up with a bonehead slogan like that....SayWa.... there's another one.....

Beth said:

It's horrible! Why don't they have a contest. I bet any Washingtonian could come up with something better.
What a waste of money!!

Suzee Bolden said:

Did Seattle loose its brain with this solgan?

ANDA said:

HORRIBLE. IS THERE ONE PERSON WHO THINKS THIS IS A CATCHY, TOURISM GRABBING NAME???

Brandon said:

It's horrible. I would like to know why my taxes are going toward paying a group of people to sit around and think up crap like this. Hey Olympia, you need to cut costs? Start with the Seattle Convention and Visitors Bureau.

Miriam said:

Sounds like menstrual to me. I mean our elected leaders are mostly women but wow...

Mark Bowron said:

$200,000??? WHAT A JOKE. DOES WASHINGTON STATE HAVE ANYTHING BETTER TO SPEND IT'S MONEY ON. I KNOW, LET'S CLOSE SOME MORE SCHOOLS. THAT WOULD PAY FOR ANOTHER STUPID SLOGAN NEXT YEAR. HERE YOU GO - "SEATTLE, THE EMERALD CITY" - NOW SEND $200,000 BACK TO THE TAXPAYERS AND FIRE SOME OF THESE PATHETIC POLITICIANS.......

Patty said:

This is the worst slogan I've ever heard.... why spend the $$ when we already had the Emerald City? Couldn't our leaders find a better way to spend the tax payers hard earned money. Come on people WAKE UP!

Pat said:

What were they thinking???

Name Withheld said:

this is the stupidest thing I've heard since "Say WA". People get paid to come up with this tripe?

Katie said:

Absolutely unbelievable...$200,000 for the worst city slogan I have ever heard. I'm steaming - how many worthwhile projects could have been accomplished with that money? LOTS. The officials responsible for this travesty should lose their jobs, but will anyone be held accountable? Doubtful.

Kim said:

They need to put the team who created the hilarious Mariner commercials on the job -- cannot believe $200K was spent on that...

kate said:

More of a statement of the sexual orientation of the males in city government.
Wow, what a catchy slogan to detract visitors.
That's Seattle.

Amanda Heye said:

Naturally metrosexual? Say WA...... I mean say What?

Becky Dana said:

Stupid is as stupid does..........AGAIN!!!!!!!!!!!!!

Jocelyn said:

No....bad, very bad.

Paul Johnson said:

Puh-Leeese! I think our best bet is to stop trying to come up with "clever" slogans, and just tell people that Seattle is a great place to work, play or visit. What a waste of cash.

Lorie Parkhurst said:

Quite frankly, I think they should find another firm to think up their slogans...Say Wa and now this new one, are just too ludicrous for words...
make it simple and easy, please.
Lorie

Marc B said:

Who's accountable at SCVB?
What's the refund policy?
How can you not giggle at this?

Marc B said:

Oops, forgot to provide you with the e-mail address where you can make yourself heard:

admin@visitseattle.org

dawn said:

i think it is pathetic that a slogen is worth more then education and helping the people that need it there are people that would have charged a few hundred for a much better slogan

peter b. said:

Well, there goes another 200 grand down the dumper.....and hopefully not down the fancy dumpers downtown we've been paying through the nose for! This end of the continent seems to have quite a creative problem.

Kris said:

Seattle is so good at coming up with ways (i.e. this slogan) to prove how wanna-be they are. They so don't have it.

D Hunt said:

This new slogan is funny.

I can just see what some would think. Now growing up in the 60's with the free love movement, I could only think of "Natural Beaches".
So I guess it will get more of the perverts up here with this City Nude slogan!

David said:

My tax $$$ your tax $$$ Why is anyone surprised? The city should be embarrassed!!! But they have not been embarrassed by any other bonehead idea they ave come up with in recent years. Is the Kingdome paid off yet? Bus lane on the West Seattle bridge. Alaska Way Viaduct. It all fits. The slogan for current residents... WHY STAY????

beckey said:

wow!!!! that's really stupid !!!!

Wendy said:

I think someone need to fired those who thought of that name for Seattle, WA. I can't believe that anyone would waste for 200 grands on "Metronatural" that doesn't make sense. I think Emerald City is better.

Heather said:

You're joking right? Metronatural? SAY WA wasn't enough? Give me a break. Tourists are going to wonder what's in the coffee we drink to come up with something as lamebrain as this.

John said:

Who are these people that think up these STUPID "trendy" phrases??? Why not something classic, timeless and (dare I say it) TASTEFUL? 'Emerald City' says it well doesn't it? How is it that stupid people keep getting paid so well to continue to be stupid! (I just can't use that word enough.)

Margaret said:

METROMORONIC!

Angie said:

200K and one year? METRONATURAL? This is not good.


Thomas Wright said:

I think it is completely absurd and goes to reflect this city's ulta-librak even though it hurts attitude.

Paul said:

METROCRAPTAPULAR......

Who thought this up, Austin Powers?

This will be sure to keep those pesky tourists away!

roland said:

Stupid and asine

john said:

OH MY GOD!!!

IT SOUNDS LIKE WE ARE SAN FRANCISCO.IF NOT, THEN WE WILL BE SOON WITH A SLOGAN LIKE THAT!!

Denise said:

$200K??? We'll never get a new Viaduct or rapid transit with moronic, metrosubnormal, monetarily squandering, vacuous ideas like this!

K Fosse said:

One word for the new slogan: LAME.

I like Nick's idea "Seattle, more than just coffee"!!! Everyone I know from different states always thinks coffee when they think of Seattle. Love it! Pay the man.

P Mageroy said:

My goodness, I am ashamed of living here, this is totally stupid!

Jeff said:

You have got to be kidding me!? This is an embarrassment to our city! What an absolute waste of taxpayers money. Simply amazing...$200K? I'm truly ashamed of this and will NEVER allow such a slogan to leave my lips.

Cindy Williams said:

WOW, yes we are at the bottom of the list when it comes to spending for schools, let us spend more money one freaky, stupid crap like this instead of giving our children some education! I am moving!

Rick D said:

Don't worry - if they tally the votes a few more times they'll discover that the actual winner was 'Seattle, suburb of Freemont'. If they tally them a few more times after that, they'll end up with "Christine Gregoire" as the official slogan.
Yes, Seattle. The rest of the state is mocking you.

Ken said:

I think "Metrosexu... err... Metronatural" is a GREAT name! If the marketers to their job right, they'll spread the word, "Come to Seattle: It's Metronatural", then that'll confuse and disgust tourists and keep them away. That way they won't fall in love with the city, not ever choose to move here, and we can finally get housing demand and prices under control! Go Metronatural!

Jack Cline said:

Lame.

Bill Gates said:

Why don't we just use Microsoft's slogan, "Hey, wait for us, we're the leaders."

Celeste said:

Bloody awful....

Tracy said:

Not to offend anyone, never mind that I am offended! But when I hear Metro natural I think gay tree hugger? anyone else? no offense to the gay community or tree huggers, that is just how the name comes across to me. Is that what Seattle is? Guess so.

Tom said:

After reading more than 50 posts that are all negative on this asinine tag line, and also seeing that 90% of those polled on KOMO's web site hate it.......can I see the budget for this $200,000 fiasco?? I would like to be able to hold those accountable for tax payer dollars, rather than just stating that this is just ridiculous.

Bob said:

Haha. From the Seattle Convention and Visitor's website:

HOW METRONATURAL WORKS
Say "metronatural" a few times and you will never forget it. Metronatural works by combining the two words that most eloquently define the experience of Seattle.

Metronatural also has a decidedly modern feel to it. Although new, the word is familiar in tone and easy to grasp the meaning of. Upon hearing it for the first time, people will quickly "define" the word for themselves, leading to a personal connection with the brand.

In other words, metronatural works by sticking around and standing out. It works by being unique and meaningful. It works by being just like our city: impossible to forget.
-----

Impossible to forget? Absolutely. A meaningful, eloquent description of the Seattle experience? Puh-lease! REFUND!!!

Bill Wippel said:

Try "Seattle..it says it all". Or how about just a plain "Welcome!" Are we naturally metro, a "bus paradise"? Or are we nudes? Alnatural Seattle? This worse than WA. The slogan takes more ink to print.

Jan said:

Unbelievable! What a sad and blatant waste of money. Someone is laughing all the way to the bank! When important services like law enforcement and socal services are being cut for lack of $$$ this is shameful. If they HAD to change the well known Emerald City logo, could they not have held a contest? Tsk tsk.

A. Matthews said:

METRONATURAL?? That isn't even appropriate. In fact, it is embarassing. I suggest someone re-paints the Space Needle quickly before it is seen by anyone else. My father is a Captain for Fed Ex and has not seen it yet and I hope he doesn't. Everyone so far I have spoken with says it is a contradiction in terms. What a weird word....As far as a new name, take that money next time and put it into the schools and let creative young minds come up with a real name we all can be proud of and live with.

Bob Millette said:

a typical waste of money! a meaningless, ridiculous slogan that means nothing to anyone outside of Seattle and probaably doesn't mean much to Seattleites! I'm sure there is abetter way to spend $200,000! how aobut on Seattle schools?

John said:

What is unbelievable is that Seattle paid someone to come up with such a ridiculous name. Metronatural sounds like a brand of laxative.

matt said:

What a joke! people need to think of other ways to spend that kind of money like on fixing the homeless problem or schools. this is a sad day for washington.

Dave Hendricks said:

The City of Seattle is closing schools because they can't balance their budget, and they're paying out 200 grand for a lame-O slogan like "metronatural"??? Sounds like a laxative. I'm so glad I live in Gig Harbor. By the way-"Life is Good...Gig Harbor", and we didn't pay 200 Grand for that little gem.

Jack said:

$200,000 for MetroNatural.

Let's see, we should have only paid 100,000. Why you ask? Well our neighbor to the north already has BC SuperNatural. I can't believe it took a whole year of research to 'borrow' half a phrase!!!!

Lenore Lundquist said:

I can't believe that they paid $200,00 for a name like metronatural. It seems the money could have been put to a better use. It's terrible even tho I don't live in Seattle.

Truth said:

Is this an expression used in a given context so that it can be understood in two ways? MetroNatural vs. MetroSexual?

Mares said:

Metronatural!!! If the peolpe that live here in Seattle can't get it off the bat then there is a problem with the slogan. When I think of Seattle, I think of the lights at night and the possiblities and opportunities in this city. Seattlites or something like taht would of worked better then spending 200 k on metronatural.

Maxine said:

please!

Laurie said:

Another moronic way to spend taxpayer $$$. Everybody KNOWS that Seattle is the Emerald City!And politicians wonder why taxpayers are unhappy?

Sad said:

This is the WORST I've heard in a long time. Metronatural is a made up word, so it carries connotations of metrosexual and some kind of earthy crunchy natural. Like we can't make up our minds, should men wear eye shadow or birkenstocks, or maybe both. It's embarrassing.

Mark A Farrell said:

Uhhh, isn't there another city North of us that already has something like Supernatural? This one sounds like the ugly stepchild....

As the other people have already voiced, $200,000 for this?

I would recommend going back to the Emerald City even with all of the jokes about moss....

Give the company that thought this one up all of the e-mails it will generate and ask them just who they tested it on? Moronic.

Arnetta said:

It's WORSE than the last stupid slogan, Say WA. How can you justify spending $200,000 on crap like this, and yet our schools and teachers are going without needed supplies, etc., for our children????? And who are the people who actually approved this slogan and had it painted on the top of the Space Needle?? How embarrassing! It sounds too much like metrosexual! And means nothing to anyone without an explanation. NOT CLEVER nor catchy at all.

gary said:

are you crazeeee........


my friends already laugh because i live up here, now i have to put ashes on my head and beg for forgiveness because somebody who i believe isn't from here comes up with a nonsense slogan. they would have been better off using the 12th man for a slogan at least that was worth fighting for

Marshall N Brown said:

Metronatural? How many ways can you say sucks? And for $200K! Yikes! Some poor PR flack didn't make it as a metrosexual? When Metronatural goes the way of the dodo, why doesn't CofC (or whoever paid that kind of money) make an offer to the colleges in Seattle for a slogan from their (communications?) students; if one is selected, CofC pays and refunds the submitter's tuition. A lot more cost efficient than $200K!

Teresa Coninx said:

How rude for the Seattle Convention and Visitors Bureau to have paid for a slogan. The new slogan should have been chosen from submissions sent in by the citizens of Seattle. Did anyone outside the Bureau know that a new slogan was being purchased. I'm so disgusted.

Mike said:

Frankly speaking, this has to be the worst thing the VCB has done for tourism in a long time. If I was one of the hotels collecting and paying the taxes that fund the VCB, I would ask for a refund of $200K

Inga said:

Not clever,not appropriate, not fun, definitely not worth $200,000!!

old coot said:

Will no one stand up for this wonderful slogan? Come on, guys, it could be worse. How about "Seattle - city of old coots"? Or "Seattle - the city that spurned the Kalakala"? I for one will be proud to hobble around my apartment, whispering it into my beloved's ear.

DM said:

How do I explain THIS to my children? I would rather discuss sex education!

gary said:

another thing if it took me a year to come up with metronatural.... they would activate me, shave my head and sent me back to boot camp......

Bob said:

I hate to see that money was paid to come up with more stupid slogans, we don't need a slogan. Fire the people responsible. Then what do you expect when you live here, we also have 2 sports stadiums that we voted no on.

Bill Keller said:

Suggestion:
"Seattle, Jewel of the Northwest"

Incorporates the following ideas: It Identifies the city. It remembers the old slogan of "The emerald City". It gives the location of Seattle in the country and the world. It Invokes Pride and sparks imagination. It extends an invitation. It makes sense. It is clear and concise. It is easily remembered.
Send the check to me
Bill Keller
Port Orchard

nanna said:

Really embarassing to think someone bilked $200K out of the City of Seattle for such a childish "slogan", when that money could have been put to a much better use! I vote for keeping "Emerald City", and firing Seattle Convention and Visitors Bureau employees to recoup the $200,000.00!

Nancy said:

Do the folks who come up with these slogans try them out on focus groups, or even just talk to people at the grocery store. "Metro sexual.." I mean "Metro Natural"... what does this have to do with Seattle.
Next time let's take the $200k spent on each one of these failed ideas and ask the general public to write in. We can give the winner a Starbucks card and put the rest of the money towards the Viaduct, I mean tunnel.. another failed idea?

glenn said:

Is this a joke? Quite possibly the worst slogan ever!

Lisa said:

This slogan creeps me out. The 2 words just don't go together. Who were the people in the focus groups that told the ad firm that they loved this slogan? Why didn't they have people just send in suggestions for a new slogan? I'm pretty sure that my kids could've done better!

john said:

Now let's get the reat of this pathetic story: who let the contract, to whom, with whose money?

Eric Schneider said:

Here's some MORE bad ideas for Seattle, they're not much worse than MetroNatural (ok, maybe just a little bit worse):

Since we have Salmon returning in a couple months, how about the Slime city. It's on the same "scale" as Seattle's new choice.

Considering the new name, we could be the Bumbling Bumbershoot City. MetroWet? Better yet MicroWet!

Since we have so much coffee, what about the "The City of Human Beans"

Since we're known for bad rush hours and rock groups,how about a slogan: Come here and Traffic JAM

Since we have Boeing what about "We're just PLANE beautiful" (well at least more beautiful than Cleelum).

Just a suggestion, and oh by the way, Metronatural stinks....


Scott Harmer said:

This is a joke. Say WA? Metronatural? Why not just say "Where people go when they leave California"? or How about "Lewis and Clark should have shut their mouths"

seecattle said:

It is an absolute abomination to see the "word" metronatural painted on the top of the Space Needle. But I guess since Jeffery Wright is the chairman of both the Space Needle Corporation and the VCB, it's his prerogative to deface this icon of our beautifully natural city.

benny said:

Why would they hire an ad agency who apparently has no clue what a FOCUS GROUP is? If they actually polled a few residents, they wouldnt have wasted their time and money on such a horrible idea. How can this be justifiable in anyone's eyes?

gary said:

i was in DC this past march and as I was partaking of one of my favorite brews in an establishment that serves them, i happened to mention i was from seattle and several people started bowing and scraping and thanking me for some of the worlds best hot,dark and very invigorating drinks, saying that i was lucky to be from there as i could drink it when ever i wanted to. NOW i'm ashamed that my own city could even let that slogan be put on the news where we can be chuckled and snickered at...gentlemen i think you need to change or stop drinking whatever it is your drinking that blurred your vision and allowed this one to slip by.....

Patti R. said:

Who was paid $200k to come up with this bonehead name??? "METRONATURAL"... 'say it a few times and you won't forget it... people will "define" it for themselves'? HA! Sounds like metrosexual, mentrational or metronidazole - why not just slogan "Midol" then at least they'd be paying us and it couldn't do us any more damage than this!!!

EMERALD CITY, enough said.

Benjamin said:

Ok it irritates the hell out of me. Sounds like a corporate slogan. What really iritates me though, is that we paid 2 hundred thousand dollars to have some people come up with a word. I know I have to work really hard just to make a decent living and I pay my taxes so that these puppets can get paid to come up with a brand name to sell my city as. I do get what they mean about it being a metropolitan city surrounded by mountains and forests and water and misty mornings and fog and the smell of pines. That is what i love about my city. The name definately does not evoke the feeling to me. They should have instead paid someone like me a small sum to go out and ask all kinds of people to come up with their own ideas of what the name should be and then we can vote on the best one. Spend the rest on education programs for our children. This is our image as a city here people. Why you wanna let other people put some lame stupid label on you?

Jim said:

$200,000 for this??? It's ridiculous!!What were they smoking?

Eric Schneider said:

ATTENTION: !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

In response to the slogan by Seattle, Bellevue has come up with it's own:

"We may be considered snooty, but at least we're not MetroNatural Seattle"

Annie said:

Say WA?!? $200K for THAT?!? This is typical government waste at it's finest! When King5 showed that tripe emblazened on the space needle, the first thing that sprang to mind was Metro Bus had a new nonsensical slogan. My next thought was that this must be some kind of new yuppie engergy drink; but Seattle? Not even in my most demented moment! And certainly not even after reading what this idiotic phrase is supposed to represent! Would I ever use it? Do I look like an idiot? My vote goes to "Seattle, more than just coffee".... now give the man his well deserved $200k...

Mouse FX said:

Metronatural?

I can't believe that they paid $200,00 for a name like metronatural. Now the "Washington say WA", that SUCKED! so were spending $20,000 for some words.... here's some words... do you wanna tunnel or a new viaduct?? And were in debt, and spending money on this bunch of words??

Seattle wake the HELL UP!! I was born here, 1962 the year of the fair!

And with the RAPING of "The Jet City" to "The Emerald City" by some JACKASS that DOES NOT LIVE HERE!! JIMMINY XMAS Seattle!

We are loosing our Uniqueness, look at Fremont "F" ing Yuppie city!! Fremont isn't "funky" its SH--TY, and Seattle is looking more and more like Bellevue part 2, why? Just look at the rents that your charging! UP YOURS TOO!

Ballard is DEAD! is not Norsk, it's Bellified, again more bellevue sh-t! STOP IT!! OK I have a new Slogan for Seattle, check this out!!

"Seattle... The Other Bellevue"

Yes its a take on the pork commercial "pork the other white meat" but look about you seattle YOUR LOOKING LIKE BELLEVUE ALL THE TIME!! You've lost your "funky-ness" and now the East siders are invading with their spending of our money "Metronatural" we paid some "F" ing stuck up east siders for this tripe??

I give up! Go Bellvue, Seattle we might as well put up a huge fence and rename washington as the "Money hungy greedy green state"

"Seattle... The other Bellevue"

If any of you "eastsiders" are readding this, and are offended, try this I had a VERY nice studio apt in Redmond it was PERFECT!!! All I wanted, I might have even wanted it for my condo! untill... "Oh you live near microshit, guess what you've been here one year so far? were going to jack your rent $130 more, your rent now is $585 + $130 = $715 is that ok?" I have child support to pay for, as well as the usual bills, im just an electronics tech with a degree in Networking. UP YOURS! And cannot find a job in what I went ot school for! Dont tell me that there are positions, show me! Hire me!

The fair housing act is in the toilet! I had to move immediately! Screw Redmond!

"Seattle... The other Bellevue"

Becca said:

I think it sounds like a spin off off metrosexual...that is all I think about when I hear it. I think sayWA was wayyyyyy better. I am sure they will be back to the drawing boards soon enough! Seriously are they trying to say that Seattle isn't interesting enough to come up with something better then this....stuff!

Embarrased in Seattle said:

If you want an idea about the sludge that was concocted to come up with this ridiculous(to evoce riducule) visit www.metronatural.com. This explanation only leaves me looking for my hip waders and moving to higher ground.

John said:

"Posted by: Tracy at October 20, 2006 09:54 PM

After reading more than 50 posts that are all negative on this asinine tag line, and also seeing that 90% of those polled on KOMO's web site hate it.......can I see the budget for this $200,000 fiasco?? I would like to be able to hold those accountable for tax payer dollars, rather than just stating that this is just ridiculous."

YES - WHERE IS THE ACCOUNTABILITY FOR THIS KIND OF SPENDING?!!! $200-Grand for this off the cuff phrase? What did you have 5 minutes to kill on the 7th Green?

Hall said:

Jeffery Wright is the chairman of both the Space Needle Corporation and the VCB. Hmmm....I would like to know if he hired the agency and if he has a relative who works there. Where is this firm located. Did Jeffery settle on the name himself or are there others who had a say in this and who are these people. If this whole business deal was legitimate, I don't believe for a moment that the name "Metronatural" would have been acceptable and if it were....only by very few!! As a citizen of the Emerald City, I will not adopt the new slogan. I hope others will do the same.

John said:

How about just -----

SEATTLE!-(Californians need NOT apply)

Scott said:

Metronatural?.....It's Craptastic!

Bob said:

Washington, you have a new slogan "Metronatural" $20,000 for this?? Wait wait, I got it I have the new slogan!!

Washington, "Homosexual" yeah yeah thats it!!

I liked the earlier one "METROMORONIC!" or "METROCRAPTACULAR"

Mouse Fx I agree with you on th Seattle looking more like Bellevue, I drive 520 to work each day and I look about and say at times "I thought I just left Bellevue.."

I dont know whats going on $20,000.00 can I have my cut for my new slogan or I will share in Mouse FX's one "Seattle... the other Bellevue" I think you meant in your rage, "Washington... The other Bellevue" yes I see your point.

Calm down Mouse we will get through this Craptacular, Moronic mess too!

metro-WTF said:

I need to quit my day job and go to work in advertising at whatever firm the whack-job who created this intelligent slogan is contracted through. It is obvious that training or even a high IQ are NOT required for this position and a commission off $200K for making up a nonsense word to embarrass an entire city from which I don't even reside without facing consequence; sounds like a sweet deal to me.

RIGHT, THIS IS THE MOST ILL-CONSIDERED BS I HAVE SEEN IN A LONG TIME. I SHOULD NOT BE UP AT THIS HOUR STILL UPSET OVER WHAT THESE DAFT FOOLS PLAQUED ALL OVER "OUR" SPACE NEEDLE AND NOW THEY JUST EXPECT US TO JUST BEND OVER AND TAKE IT UP THE WAZOO? I WILL NOT ACCEPT THIS SLOGAN. THE PEOPLE WHO LIVE HERE SHOULD HAVE BEEN ASKED, SHOULD HAVE VOTED. MY 4 YEAR OLD COULD HAVE COME UP WITH BETTER BUT NOW MY 6 YEAR OLD IS MARCHING AROUND ASKING ME WHAT METRONAUTICAL-METRONITE-METRONOCTURAL-ETC MEANS (THANK GOODNESS HE HASN'T HEARD SOME OF THE OTHERS - YET). ARE THESE OVERPAID SUITS JUST THAT STUPID OR IS THIS TOURISTICAL SABOTAGE??!

My vote is still with Emerald City. I am going to drink some more coffee now.

Mary said:

For a mere $100,000 I'm sure I could come up with something more catchy to represent Seattle...geez....

Ale said:

Total CRAP! I think it would be too expensive to pay $1 usd and come with something like that...

Del Gustafson said:

Strangely repugnant!!! Gives me the creeps.

Debbie said:

Horrible. Good to know that OUR hard earned money is used for more useless crap.

Shirley said:

Huh? Awful at the most. Another fine example of marketing departments not in touch with their surroundings. Hate it and dissapointed they had to waste sooo much money again.

Tami Haleva said:

I think that the Seattle Convention and Visitors Bureau is being mismanaged. We don't need a trendy nickname for the city. We just need a phrase that tells people we like it here, as in the 'I Love New York' campaign. I think that something simple like 'Seattle, come see why we love it' or 'Seattle, you'll love it here' is much better.

refund us said:

The more I remember all our past nicknames: ...(they haven't renamed new york for a long time)...
...I suggest...
"metroschizophrenic"

Keith Woodinville said:

Thats what we get for voting in Democrats. Useless/expensive slogans and no substance. Maybe if they come up with a slogan for the proposed Alaska Way tunnel for $200K we will fall for that too.

Mark said:

This is the dumbest idea yet; it cost $200,000 to come up with that junk. Did the Convention and Visitors Bureau or the advertising firm do a trial run to see if anyone or the majority of people surveyed even liked it or understood it (I doubt it)? So will it cost another $200K - $500K to educate the public on what this means?

It looks like a friend of a friend got their pockets greased.

So if you say it on the street are you going to get slapped? It sounds just awful. If I were the one to come up with this crap, I would close my business and move to another city and hide forever.

The bottom line - The city should be ashamed of spending so much of the tax payer's money for the dumbest slogan yet.

Lysa Adams said:

Do you get it yet? THE TAX PAYERS WANT A REFUND!
Take a vote on that and lets see if voting in Washington state really does count.

mud said:

The man behind this gave $4,000 to rebuplicans 2 years ago...keep us scared ,
maybe we won't notice the stupidity on the space needle,
Let's get rid of this system of fat cats...who's city is this?
...rock and roll!!!!

Jerry Fowlkes said:

This would be an embarrasing slogan even if it had come from a contest and not cost the taxpayers anything! Seattle needs a "Just say no" campaign to keep this abomination for sticking around.

Jen said:

Totally embarrassing to be associated with a region having that nickname!

Luke Thoreson said:

Why yes we are such a natural and metro city. (oh where are from?) Oh haven't you heard! I'am from metronatural city. Land of the rich and yes natural. Land where money grows on trees and words flow like honey. HA!! the artists of seattle are laughing. What fun we will have with this mistake. Oh where did you get that $200,000. I want to name my work truck. It will only cost $37,899.00. It will called METRO WORK TRUCK"...

Brent said:

This slogan is stupid Can't those liberal dems come up with anything better for that kind of money. But what do you expect. Look at the history. They do and redo, give them a dollar and they will find a way to spend five. what more can be said, this is just typical democrat thinking. bizare.

Joe said:

I think it's obscene !!! To spend more than $20 for something like a "slogan" is beyond idiotic - it's obscene.... Everett purchased the idiotic slogan "Be Surprised" needless to say - no one was surprised that someone could be idiotic enough to pay that much money for a slogan..... Metro Natural ????? have we come to the point where we have to spend money just for the sake of saying we spent it? If people aren't outraged - they should be!

Carol C said:

Thanks Seattle, I'm sitting here on an Atlanta morning, needing something funny to write. My producer comes accross this story on the AP and everyone laughs. Great! Then my coworkers look at me with a weird smirk, "Hey, didn't you live in Seattle." "Yeah," I answer, "but it was different then."

My question... Who came up with this? and... How do you get your money back?

Douglas said:

I agree that we need to get a refund on this. 200K for what a junior high student could of done. Ken Grant and friends were at Sports for lunch after the grand unveiling at the Space Needle giving each other high 5's for news story, (Did the tax payers of Seattle pay for their lunch too?). Too bad they didn't pay attention to the people that were making fun of "Metronatural" sitting around them.

Martha said:

Dumbest slogan I've ever heard! You shouldn't have to explain the meaning of a slogan.

Don Hoyt said:

Sounds like it's an oxymoron to me, created by well.... you make the call.

Alden Graebner said:

200K for a name that nobody gets and sounds like a disease or sexual preference! Typical use by Seattle of taxpayer dollars. Why am I not surprised!

Jeanette said:

This is no better than Say Wa and who decides how much to pay for this lame effort? Personnally I would rather say something for who we are and what we do. The Evergreen State and the Jet City worked very well for many years and I don't recall ever hearing a complaint about them. Maybe we need a Washingtonian to come up with the slogan rather than some transplant who doen't have a clue about our beautiful state. We are more than coffee or computers too.

leah said:

Come on people, LIGHTEN UP! I kind of like it.
It's clever in a hip, urban way. Seattle is one of the best metropolitans I've visited, and the Puget Sound area is totally gorgeous. We're so lucky. It's catchy.
The slogan isn't going to make any of us gay, and Republicans worked for the company that thought it up, and compared to the freaking billions of dollars this city has wasted, $200 grand is like coffee filter money for this town.
Now go feed the poor.

Skip said:

I do this sort of thing for a living and would never have even suggested a slogan like this. It has no resonance. No life. Also, go back to the initial question that should launch any such project: is a slogan needed? The answer: not really. Unless you have a huge budget to keep communicating that slogan, it's just a waste of money. Besides, who can remember ANY tourism slogan besides "The Big Apple." And that's not really a slogan.

Dave said:

WHO SIGNS OFF ON THIS. INSTEAD OF METRONATURAL, IT SHOULD BE "SEATTLE, THE CITY WHERE STATE AND LOCAL LEADERS USE TAX MONEY LIKE T.P.

Jane said:

Do you remember the perfectly fine "Emerald City" came about via a contest --FREE.

METRONEUTERED in Seattle.

soaringeagle said:

I personally agree with everyone else regarding metronatural. spending $200,000.00 is a big waste of tax payers money when Emerald City is a pefetct name.

Ted said:

Its to bad we could'nt have spent that money to help keep our schools open and educated someone to come up with a reel name!!!

Sharon said:

When I visit with someone from outside of our Wonderful State of Washington, they know the name Seattle and where it is located. Most all know the 'Space Needle' and some even know the term 'Emerald City'. Coming up with Metro-something is ludicrous. The SVCB needs to be ashamed to have spent taxpayers money on something, which will go down the toilet. Give Seattle and Eastern Washington a break, emphasize on the "Emerald City", and don't spend anymore dollars foolishly.

refund us said:

Seattle; "Pissed Off!'

Did they save any of the 200 grand to compensate our businesses for their future losses due to "metronatural"?

Maybe if our buses were pedal power....

...when was the last time jeffrey wright used 'Metro'?

We should poll the homeless for suggestions,
after all...they are the 'naturally-metro'...and $200,000 will buy alot of sandwiches.

Ann said:

Say Wa was horrible. This is worse. Absolutly the worst. Seattle has so much to offer and it is so beautiful here, why muck it up with such an ugly slogan?!! I can't believe anyone would pay or get paid that much money for something so obviously stupid. I'm embarrassed by it. More than Say Wa. Come on people, where is the creativity? Metronatural? I just don't get it and I live here. If I were a tourist, I would question that slogan. No good, go back to the drawing board!!

Corinne Dennis said:

Hmmm...Metronatural. Sounds like it should be labled Metroorganic, only they didn't want to waste the time and money it takes to be legally certified as organic.

Jeff Poirier said:

Metronatural=Metrosexual?

R martin said:

dumb as a brick

Tim said:

Metronatural. Really dumb, dumb, dumb!

John said:

Metronatural??
Say WA the f***?

Bill said:

How about spending 200 grand on a good theme park rollercoaster, something that is seriously missing in this neck of the woods, "metronatural" is by far the stupidist thing I ever heard of!

Dave K said:

Metronatural: A metrosexual that engages in unsafe sex acts.

Rick said:

Ok so we are near Microsoft so the open source idea isn't to hip. But spend a $3000 and put up a website where people can write in. Put up a $10K prize and spend $5K for labor to sort out the suggestions. There we just saved $182K thats gotta pay for another 3D video of the ViaTunnel or MetroTunnel or was it NaturalTunnel..
Maybe instead I liked the laxitive comment.. But I think it would be only available in Belltown..
Glad I moved out of Seattle last year. Have fun friends!
PS I actually liked the "Seattle, more then just coffee" suggestion. Pay that person $200K

Jeanne said:

This is an embarrassment. An absence of slogan would be better than this. Anyone involved in approving this should be out of a job.

Jim Mitchell said:

Spending 200,000 - we on the east side understand the high cost of living on the west side. The new saying and cost would be better stated Seattlewacco. Money would really enhance a park or children activity. Are the people that thought of this elected or hired? Throw them out of office or fire them.

Carol said:

This is how Seattle spends $200,000? And they want to spend $300,000 more to promote it? Sounds like someone is very prolific at creating unnecessary jobs and waste tax payer money.

I can't believe they put this on the Space Needle, the thing sounds like some kind of sports drink or something and it makes the Needle look like some sell-out advertising billboard!

J. said:

Sounds like the name of a condom.

steve said:

I THINK ITS A GREAT SLOGAN...THOUGH "SEATTLE IS SEXIER THAN KENT...WOULD OF WORKED AS WELL....

Krista said:

it is horrible why couldnt they spend less money let the people of washington come up with a good slogan??? HELLO saves money and envolves normal people who you can actually understand.....and metronatural sounds like a gay man wrote it it makes seattle sound like a bunch of flammers god it is so stupid say wa is stupid too fire everyone on that dumb council they are all idiots any ways.....i just get madder the more i write

Jackie said:

I am from Chehalis. and like to show off Seattle when friends come. But I will not Tell them about metronatural. that is a ridiculous saying. Stick with the Emerald City.

shawny said:

What happened to *The Emerald City* that is perfect for us AND what ARE the travel marketing people thinking of? This is the dumbest slogan for the NW region that many people I know from here have heard of. This is not a NW slogan, but something , someone thought of that was not born here thought of. Seattle is and will remain *THE EMERALD CITY* as this is what attracts people here, not the metro look , but the green look, the fact that we have wild life all over the place, more than yellow Stone National park lately. We are and shall remain, * THE EMERALD CITY * to most who visit here, know us and want to do real business here. Metronatural is a fly by night misunderstanding of embarrassment.

Susan said:

More liberal BS. Keep voting for politicians with a D behind their name and this is exactly what you'll get. No surprise, just more disappointment.

Ted Edwards said:

Being a native of Washington it seems the bigger we get and the higher our taxes get the more waste we have.
Who's family ownes these consulting furms?
Seattle can't even build a mass transit system,at taxpayer expense but they sure can waste it on goofy yuppy stuff that gives back nothing.
The Emerald City is plenty good.
Maybe you should really use the slogan "CLOWN TOWN.

Carol B said:

Is King 5 planning on forwarding these comments? I hope so, because it proves that Seattle's leadership needs to listen to the people more and stop wasting our money on frivolous crap like this!

Richard said:

Hmmmm....Metronatural ?? Sounds like a very poor synonym for 'THE NAKED CITY' !! Let's get real and get some people in these offices who know what they are doing !!!!!!

Alice Shoemaker said:

Isn't that the name of a LAXATIVE? Certainly could well be, if it isn't already. Seriously, a bad idea, and should be disposed of quickly. How about a citywide "contest" -- I'm sure there are some much better ideas among the citizens who live here and in Washington state.

Janice Kagley said:

We just returned to Washington State after residing and working in Vancouver's Yaletown for nearly ten years. The past couple years, the cache in that area of Vancouver is the young, hip "metrosexual" mentality. We think the Seattle ad team must have spent some committee time collecting data in Vancouver. Metrosexual is a spin off metrosexual, and probably not as unique as some may believe. We are not put-off by the term, especially as Huskies from the sixties. We know Seattle understands it's not the label, it's how you feel wearing that fleece vest!

Dan Neyens said:

Metronatural sounds like the perfect laxative for the creative constipation those ad folks are suffering from!

j weaver said:

WHY NOT MENOPAUSAL IN HONOR OF THE GOVERNOR AND ALL THE OTHER OLD BAT POLITICIANS RUNNING THIS STATE

Mark said:

Say wa?

Which is lamer?

Mike Crawford said:

Slogans are lame anyway, if someone wants to visit its not because of the slogan its for the areas reputation as a natural wonder hey how about "Its a natural wonder" Where's my 200 large?

Julie said:

No, seriously....what's the new slogan? I mean I enjoy a good joke as much as the next person but come on, seriously...what's the new slogan?

Ronnie said:

I am visiting from Wisconsin and heard your new slogan. And understand it to mean metropolitan area surrounded by natural beauty, which I love both!

Ndame4Ever88 said:

Wow!!! Can I please have the contract for new slogans - I'll only charge $10,000.00 per slogan. At that rate Seattle can have a new slogan each year for the next 20 years. In fact, I'll give you the first one for free.

A slogan that reflects the city, surroundings and captures the essence in this region.

Seattle - "Metroclueless"

Like I said, this one is free - next years will cost though.

Roger said:

How embarrasing. First "Say WA" and now Metronatural. Are these folks in touch with the real world and the citizens of this city? Why not put this out to the residents for comments before enacting something that anyone in the Puget Sound area will make sure they do not use or accept and will certainly make sure when talking with visitors deny any acceptance of the slogan.

Michelle said:

King 5 News Staff: Please forward all of these comments to the person(s) who decided to use the new slogan, ...I can barley say it, "Metronatural." It's so embarassing. I can see what someone was trying to go for by trying to mix our "metro" side of business and urbaninity with our "natural" side (albeit polluted waters and air), but the conjunction of those two words is counter-intuitive, unintelligent, and not grammatically correct (at least use a hyphen). It also is somewhat sexually implicit, and that is not the kind of slogan we want for raising kids or bringing families into the city. Touche!

After reading all of these comments, this blog simply cannot just go by the wayside. We urge you King TV newstaffers, please use due diligence to promulgate these findings to someone who can change the name back--Emerald City was fine and is the city's name brand.

May X. Nohsens said:

If you have to explain it, it doesn't work.

molehunter said:

What a waste of money.

Ben said:

Im embarressed to live near seattle with that stupid slogan, i just think of the rest of the contry hearing that and what they must think, why do we need a slogan anyway i don't understand. Very bad, makes me think either were all gay or just weird. Hey i have a slogan for seattle......"Its Seattle"

Ann said:

My first reaction? Say WA???? Let's put this expensive idea with the Susan B. Anthony quarter. Both were expensive and neither was a good idea.

Kevin said:

It's trying to hard to be clever. Keep it simple stupid! My suggestion is to the point - "Seattle, see it all."

Kevin said:

It's trying to hard to be clever. Keep it simple stupid! My suggestion is to the point - "Seattle, see it all."

Larry & Leslie said:

Both of us do not like it. Does not sound normal. $200,000 to come up with this? Yikes, you could find a much better way to spend money for tourism. Emerald City was much nicer.

Bill said:

What I want to know is how in hell I too can get one of those kick-ass $200K gigs for coming up with a Seattle or Washington State slogan?

Mike Gama said:

So, what the heck is Metronatural supposed to mean? The metro naturally runs through here? Bad slogan. I'm sure it's not going to be popular at all. Dump it!

K F said:

RE: Mouse FX comment about rent and Seattle being Greedsville rather than Metronatural...I AGREE! Try Mill Creek, where rents for a one bedroom (20 yr old building, mind you, with old appliances) are almost $1K (up from $800 last year)-simply because Mill Creek is considered fancy schmancy. Rents are going up all over and there are no laws protecting tenants or governing price gouging and astronomical rent increases!!!! Looks like I'll have to sit on the freeway offramps on my days-off selling oranges in order to pay my bills. Not all of us are high-paid executives or computer geeks.

"Seattle-enjoy visiting but good luck affording to live here"

Robet Olsby said:

This is more than nonsense, what a joke.
Give me one hour and l will give you and my birthplace a slogan that means something positive to all.This not just about spending a lot of money for nothing but having a realistic idenity for people that live here and all the people that will visit us in the future.

Alicia said:

I don't like the "SAY WA?" because it sounds like someone uneducated or really stupid. "The Emerald City" will always be what I think of when I think of Seattle. Metronatural? Nothing wrong with that because it includes both city environment and the natural area surrounding it, but I still like "The Emerald City" best. It fits the beauty of Seattle. $200 grand? That is just ridiculously outrageous!

Travis said:

How do people come up with this crap? Do they pour stupid into thier coffee instead of creamer? What a waste.

Dan said:

I really feel sorry for you folks in Seattle.It sounds like your leaders are really lost or maybe just desperate to be noticed. I'm glad I don't live in your city.

d said:

What a joke!!! This rolls off your tongue like peanut butter. Who makes these stupid decisions? Why not use the money to ask the community for input and offer a prize for the best one? For a chance at a $10,000 prize, you would have received many more ideas and I think the people who live here know more about what this area is all about than an ad agency does! Seattle needs to go back to square one and make some better decisions.

john said:

It's almost as lame as Say WA. Quit giving away good money to big ad companies and think from our hearts. What does Washington mean to us. I like something like( The Majestic State ) or ( We have it all ). Just step outside and take a real look.

Karol Hansen said:

I agree with all the "it's stupid" comments. Unbelievable to take on a slogan like that for a supposedly modern, grown-up city. The money spent? Disgusting. And, I wonder what Portland thinks of us "borrowing" the title of their Metronatural Gardening Program? Did it cost that much to steal a word from another Northwest city? Google "Metronatural" and you will see other references, too, including a blog from last January, plus the Portland references. Pathetic waste of money. Good thinking, Seattle - go for what you think is slick (not) instead of focusing on areas of City life that need major help.

L.B. said:

I have been bugged by the "SAY WA" slogan from the start.

I attended a tourism meeting where the new "Say WA" slogan was about to be launched. The folks doing the presentation were so proud of their accomplishments. However, as you reviewed the faces in the audience most everyone rolled their eyes and shook their heads in disgust. They told us too bad if you don't like it, it has been chosen and that is what we are going with." You could tell most were pissed and annoyed that we were not given a chance to voice an opinion before this stupid slogan was to be released to the public.

Curious if everyone would feel this way, I took the information home to my husband to see his reaction. Not giving him an opinion before hand, low and behold he said "that was the dumbest thing he had ever heard!"

Then I had some friends travel up from Florida who was touring Washington. They by chance saw the slogan on TV and looked at me and said, "Now THAT is really stupid sounding. Who thought that S@*t up? That doesn't make me want to visit your state at all.

As a former Floridian having an outsider's perspective, I have always had a slogan in my head of what would attract tourism to this area. Washington is a mature, intelligent city as well as being young and hip.
My slogan would be respectful to our fellow Wash-a-tonions and make them feel proud to offer this state to the tourists. Not something silly and absurd. I also have a great idea for tourism TV commercial where everyone could feel proud. This beautiful state deserves that.

Metro Natural may appeal to the very quirky few, but does not appeal to everyone. We need something that does. PLEASE let's not go with this one. Who wants to be presented in such a way that makes them feel embarrassed?

Have a contest where folks can vote. If you are going to use taxpayer's money then give taxpayer's a say.


Bruce Quaintance said:

What a waste of money. You would think that it could have been spent on a slogan we already have to discribe our area like "Emerald City". I hope tax dollars weren't spent on this because the person responsible isn't getting my vote in the next election!

Virginia said:

STUPID, STUPID, STUPID!! JUST LIKE THE SAY WA!! Is this an example of the people in charge of running the city? It already has the reputation of being a "far out" city that tolerates much of what the rest of the country considers strange, we call it artistic creativity. Some things sell themselves, Seattle is one of them. Ask for a refund of the money for this embarrassment, I'm sure there are better ways to spend our money.

Steve said:

OK, we get it...Wright and Calderon were just kidding, and this is just another clever ploy in advance of releasing the real, smart, edgy, memorable slogan that represents all Seattle area inhabitants...OK, we are really ready now...lets have it...what is the real slogan.

Dave said:

i think it is terible, a waste of money there are alot of charities and food banks who could have used the money being close to the holidays they even need the money even more,it shows that they dont really care about what matters most, they could have had a contest and got a slogan for free

Jennifer said:

No way. There is absolutely nothing wrong with the Emerald City. Jet City was great too. The true nickname for a city comes from its inhabitants not some marketing fart box. Are they trying to satirize this city or what?
WE REJECT YOUR NAME FART BOXES!
Seattle

Mary said:

Ridiculous!! $200,000 to come up with the slogan and $300,000 to "promote" it? Apparently this is another example of bureaucrats spending our money without any input from the taxpayers? Metronatural!!?? Does this mean buses running on ethanol? The school system is an embarassment and mass transit is horrible; but we can be proud of a stupid slogan?

R said:

It sounds like some kind of bus that runs on natural diesel. ??
Sure Seattle has natural beauty, Sure Seattle is a city or "metro"...but the word "Metronatural" sounds like too many other things....that are a joke.
To me, Seattle is a Northwest Cornerstone, or a Gateway to the Pacific, or The Renaissance City...
Okay, maybe these are a bit much, but can't someone come up with something respectable that might actually conjure up a positive picture in the mind of a potential visitor?

Glenn S. said:

Metronautral...it sounds like advertising for the world's largest nudist colony.

Chris said:

Here's a better slogan: "Washington: Where 200 grand buys a crappy slogan" or better yet "Washington: Don't even bother!"

Shannon said:

That is the worst.. You could of had the first graders come up with something better. The children do better at naming the animals, why shouldn't they have a shot at naming Seattle?

rnielsen said:

stupid, stupid, stupid. who was the idiot who came up withm this ridiculosity? and why does anyone think a "pep word" is needed or will have any influence on tourism? again--stupid,m stupid, stupid.

Monica said:

When I hear Metro, I think of a temporary outdoor toilet. So Metronatural must be an outhouse--one holer, or two holer, or more.
Seriously, think what could have been done with all that money -- fix our bridges, viaducts, roads, for starters.
By the way, when you are willing to pay that kind of money for that kind of work, PLEASE contact me.

Lisa said:

METRONATURAL??? It sounds like the name of a propane company. How can they justify this kind of expense on something so stupid and unnecessary when we are chopping educational programs and jobs at every turn? "Emerald City" is timeless, classic, and magical. Don't mess with a good thing!

Cecil Spencer said:

$200,000, you can pay me that much to say it!!!

H. Creed said:

These people are idiots who came up with the "new slogan" metronatural. It is not catchy at all and makes no sense no matter what the cost. Why not keep "The Emerald City" and add, perhaps, "A Jewell near the Wilderness". Do you hear of other cities changing slogans--Chicago, no longer windy, or Detroit, "no longer the motor city, check the Orient"?

H. Creed

Kathy said:

It doesn't make me want to visit Washington, it makes me want to move. Maybe to a state that better prioritizes it's spending rather than coming up with these ignorant sounding slogans. My kids could have done better for free!!

Steven said:

Have the The Seattle Convention and Visitors Bureau - use: The "Wonders of Washington" - "WOW" significantly more professional and marketable. Fresh, Youthful, Fun, Energetic and easy to market on TV, in print media, and all forms of Tourism. My fee is only $199,995.00 for the Washington State Slogan.

chris Ford said:

LAME! LAME! LAME! They should have taken the 200 K and plowed under the million dollar self cleaning toilets we had forced on us.

mud said:

~www.seeseattle.org/membership/current/events.asp~ is their celebration dinner at the triple door...

Bob P said:

A more descriptive term for the wasteful, myopic, self-absorbed process that must have been utilized to come up with this .... "Mastur-natural"

Bruce said:

Metronatural - Sounds like the name of a good laxative, perhaps the Visitors Bureau should take a dose of their new medicine and clear their minds!!

John said:

What idiots. And they want us to consider them good stewards of our tax dollars. Heads should roll for this.

ugh said:

they aren't even calling it an actual 'slogan' it is a "BRAND". we are being BRANDED 'METROWHATEVERTHEFYOUWANNACALLIT'. this is just absurd.
pay the guy that said 'washington: don't even bother' and be done with it. this isn't even sitting well with people in OTHER states!

HAHA said:

COMPLAINTS CAN BE SENT TO THE SCVB:

admin@visitseattle.org

PLEASE DON'T HESITATE TO EMAIL THEM AND SPEAK YOUR MIND (AS I JUST DID). THEY SHOULD KNOW HOW WE "REALLY" FEEL!
:)

Shelley said:

I don't even live in Seattle and this new slogan stinks! How about - SEATTLE: Cosmopolitan and Country OR SEE SEA SEATTLE (or for our Southern Norwegian friends - Si Si Seattle. I came up with these while half asleep at the end of the 11 PM news - now where;s ther $200.000 bucks for my grandchildrens' education.

Liz said:

First of all, don't blame Seattlites for this farce, and don't make a mockery of them and their beautiful city, for changes made by her bureaucrates! The People had no say in this.

I live a half hour from Seattle, and The Emerald City has always beckoned me, for Seattle is truly an Emerald—a gem—by the Sea...glimmering, sparkling, radiantly inviting to all who come visit her. (Even the last slogan—Sea@l—was rediculous.) When something "ain't broke, don't go fixin it"! So why another change, not to mention wasting the citizens' money? We hear enough of that from politicians, when they repeat every election, "It's time for a CHANGE," and that's another falacy.

Now, Seattle's beautiful, unique, one-of-its-kind, Space Needle has been defaced—no,
defamed—with the painting of this *new slogan* on it's rooftop!

topcat said:

Maybe you should really use the slogan "CLOWN TOWN"
Funny....
"Metronatural"....funnier!!
hee hee hee

Hall said:

Think of the advertising using "Metronatural"....I would not allow my children to wear a T-shirt with that slogan....far too precarious and/or maybe too pretentious!
when people travel to Seattle, they arrive to see the beautiful coastal waters, the piers, pike street market,the sunshine and beauty of the mountains, not the buildings downtown.
Truely a cry for help!

d said:

ok like is this the same folks that came up with just say WA? Why not ask the people what they want? DUH!!!!

Rob said:

Looks like I left Washington just in time. Come on folks. Lets bring this back to the drawing board and listen to some these Bloggers. I have seen many beautiful, more enticing slogans from them than from the idiot who came up with "Metronatural" I am a Washington transplant who simply loves the state and want to retire there but if your spending 200k on a stupid slogan rather than taking care of your state and its residents than I may just choose to stay away. Emerald City is nice, Jet City is nice, or just take a serious look at what some of the others bloggers posted and get your money's worth.

joel cohn said:

$200,000- I hope this wasn't public funds-as the decison maker(s) should then owe back that much plus interest. If private funds -I suspect another bankruptcy is on the horizon.
As surmizable, this slogan doesn't make it. As a matter of fact any slogan that doesn't state " visit, leave your money and then leave (return visits are okay)" misses the target.
Special and business interests, as important as they are, also should have their feet held to the fire regarding the additional tax burden each causes to the general public. Let's hear a hurrah for Tim Eyeman's "you use it you pay for it concept."
For me, a prime example are the Sport's Teams and related businesses that do not have an "inconvenience tax" imposed on their revenues, reflecting the cost to all those businesses and individuals that are negatively impacted by each game or event

Debbie said:

Like I think almost everyone else, I think it's a horrible slogan. Metronatural does not combine two words eloquently, in my opinion. It sounds like an oxymoron really. And besides that, it sounds like it’s a fad, and you know how long those last. Sea@L was actually kind of catchy, and I’ve always like The Emerald City. Why fix something that isn’t broken? With this new name, instead of sounding hip, it makes Seattle sound like it’s trying to hard to be cool, and not making it by a long shot.

Jason said:

I say the slogan should be, "Only established Metropolitan city without a REAL mass transit system, we keep trying but our council and voters can never get it together. We going to have light rail, but it will get stuck in traffic just like the busses, we were going to have a Monorail that the whole county had to pay for, and yet it was only going to serve a portion of the city."

This is typical of Seattle, important things are not important to our city leaders.

krissypoo said:

How about this one (a friend came up with this for a slogan for Spokane...of course, it did not get picked, but ingenious it was):

"COME TO SEATTLE! WHERE THE ROAD MEETS THE RUTS!"

Anyway, I agree with just about everyone on this subject...let's just keep it the "Emerald City". 200,000.00...yeah, I hope my tax dollars didn't pay for that! We have more problems in this state to spend our money on other than what slogan to use!

Mike said:

I just wanted to know who chose the really poor slogan that you are going to run for our beautiful state. You could have at least played off of the shows that are filmed here. Number one shows from here, come on. Someone was not thinking. Call it the McDreamy State. At least start with something like that, NOT the "Metro Natural"... No one knows what that means or will ever know what the people that thought of it were thinking. Land of the painted sky may have been a better place to start, as well. We have such great sunsets and views. I cant believe that the smartest state in the union came up with this. You thought we got bad press for the "Say WA" slogan? Just wait and see what they are going to say about it now... This is an incompetent attempt on a new slogan. We have so much more to offer.

Signed the Disappointed Resident (Mike)

A. V. Harris, Jr. said:

I don't like it. A Metronatural feels to me like a predatory pedophile that is able to blend well into an urban environment. Like metrosexual but with a sneaky, dark, something-to-hide connotation.

ron jeremy said:

Why is it that seattle alway's over does it. For some reason they alway's need some chant, slogan or song. Why why why. Oh and why does the state of washington do things differently than other states. Is it becasue the people who move here are jadded by whatever before moving here.

George said:

Well here we are, in SEATTLE, some 10 days later ... and it is REALLY difficult to sum up the totally NEGATIVE mindset of the opinions penned here in just THIS blog regarding a new "moniker" to represent us. Maybe hearing the words of a Sr. Marketing Director from last week's Vancouver 2010 Corporate Host Committee meeting will shed some light on the issue. "THIS HAS GOT TO BE THE MOST INCREDIBLY BALLISTIC "Brainfart" OF THE MILLENIUM !" Attending the meeting as a lunch guest, it is/was a VERY eerie feeling to watch an estimated dozen high-ranking Asian and [other] business leaders scrambling to their cel-phones to "distance themselves" from a city [Seattle]on the very outskirts of the largest business climate opportunity and event in Puget Sound history ! Within 5 minutes, a block of 1600 confirmed hotel reservations, valued @ a paltry $2.7M were cancelled and re-booked into the Vancouver and Victoria markets ! As for me, I think "Mike" posting 10/26 @1:30PM had it pretty clear -- sneaky [and] dark ... and if I were ANYONE even remotely involved in this meteoric boondogle of a decision, something and "somewhere" to hide would be my FIRST priority !

George said:

Just an update to my last comment on our current name change -- a short discussion w/ one of the GREAT THINKERS in the Seattle radio-media community, Frank Shiers [KIRO Radio] illicited the BEST concept for a "new SEATTLE" I have heard now (or perhaps ever) !

"SEATTLE -- the Sky's the Limit" ---------

It would appear that BOEING's sub-billion $$ payroll and secondary benefits to the folks who are REALLY the backbone of Seattle, and the relatively obvious relationship that benefit has to Frank's slogan ... somehow escaped the downtown MBA clan and their $200,000 "coffee-klatch". But to a lot of us, [Frank I'm pretty sure INCLUDED], we might have been distracted looking "up" for a better future for the city ... only to find that while we had our eyes up, & on the prize of a better SEATTLE..... someone picked our pockets ! There is a great old Aussie greeting and "thank you" so VERY deserving for Frank Shiers in this discussion, and I have perhaps NEVER been so proud to utter it ---

"Good on Ya' Mate" ---- :: George ::

Dale said:

You know??? It's crap like that that makes Washingtonians look like idiots. Pretty sad way of wasting a lot of tax payers dollrs.

Dale said:

Demand a refund!!!!!!!!!!!

Ronda said:

Sounds like a Southpark episode! YUK!

Why did we change, anyway? The Emeral City is perfect for Seattle. Who decided this? And what a huge, enormous waste of money ~ shame on whoever did this! (I sure as heck wasn't consulted!!) We have hungry, homeless children for God's sake!! That that money could have been spent in a thousand better ways! I am embarrassed for Seattle.


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